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Match the marketing element

Exercise and reference answers

Matching pairs
  1. Left
    Product
    Right
    Design, packaging and brand name
  2. Left
    Price
    Right
    What the buyer pays for the product
  3. Left
    Place
    Right
    Channels and physical distribution
Instructions
Match each element to what it covers.

Explanation

_Source: syllabus Business Studies, 'Marketing'_
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