alleryStart learning →What is the privacy challenge that companies face?
ACollecting more data than any rival can collect
BSelling data at the highest price obtainable
CStoring data for the longest period permitted
DBalancing needed data against consumer rights
Answer & Solution
Correct answer: D. Balancing needed data against consumer rights
1. Consumers are increasingly fighting to regain control of personal data and how it is used.
2. The challenge to companies is to find a balance between collecting the information they need and protecting individual consumer rights.
3. Most registration and warranty forms carry a box consumers can tick to stop the company selling their names.
4. Many companies now state in their privacy policies that they will not abuse the information they collect.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 13 "Using Technology to Manage Information", section 13.5 Keep IT Confidential: Privacy Concerns_
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