In the generational grouping used for marketing, people born between 1965 and 1980 belong to which group?
AGeneration X
BThe baby boomers
CThe millennials
DGeneration Z
Answer & Solution
Correct answer: A. Generation X
1. Businesses market to generations, and each generation is defined by a band of birth years.
2. Generation X is made up of people born between 1965 and 1980.
3. The baby boomers were born between 1946 and 1964, one band earlier.
4. The millennial generation was born between 1981 and 1997, one band later.
5. Generation Z is the youngest group, made up of recent college graduates entering the workforce.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 1 "Understanding Economic Systems and Business", section 1.2 Understanding the Business Environment_
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