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Pick the higher figure each round

Exercise and reference answers

Questions
  1. A
    Product 1 margin ratio
    B
    Product 2 margin ratio
    Higher value
    Product 2 margin ratio
  2. A
    East region margin ratio
    B
    West region margin ratio
    Higher value
    West region margin ratio
  3. A
    Online sales margin ratio
    B
    In-store margin ratio
    Higher value
    Online sales margin ratio
  4. A
    Crew margin in dollars
    B
    Davis margin in dollars
    Higher value
    Crew margin in dollars
  5. A
    Crew margin ratio
    B
    Davis margin ratio
    Higher value
    Davis margin ratio
  6. A
    Customer 1 margin ratio
    B
    Customer 2 margin ratio
    Higher value
    Customer 2 margin ratio
Instructions
Tap the side with the larger amount. Margin here means contribution margin.

Explanation

_Source: Jonick, Principles of Managerial Accounting, section 6.6 Contribution Margin Analysis_
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