Home › UGC NET › communication › Communication — Two-Step Flow › The two-step flow model of communication suggests:
The two-step flow model of communication suggests:
ADirect effect of media on every individual
BAudience controls media
CInformation flows from media to opinion leaders, then to wider public
DCommunication has no flow
Answer & Solution
Correct answer: C. Information flows from media to opinion leaders, then to wider public
1. Lazarsfeld et al (1944) proposed this.
2. Opinion leaders mediate between media and broader audience.
3. Hence option B.
_Source: Trueman's UGC NET/SLET General Paper I (Manohar Pub.), 2010 — Communication Theories_