Home › UGC NET › communication › Communication — Gatekeeping › Gatekeeping in mass communication refers to:
Gatekeeping in mass communication refers to:
AEditorial selection of what content is published
BReception of all content
CAudience response
DAdvertisement
Answer & Solution
Correct answer: A. Editorial selection of what content is published
1. Editors and producers select/reject stories.
2. They function as 'gatekeepers' between sources and the public.
3. Hence editorial selection of content.
_Source: Trueman's UGC NET/SLET General Paper I (Manohar Pub.), 2010 — Mass Media_