Home › UGC NET › communication › Communication — McLuhan › Marshall McLuhan is famous for the assertion:
Marshall McLuhan is famous for the assertion:
AA message is a message
BThe message is the medium
CThe message determines the medium
DThe medium is the message
Answer & Solution
Correct answer: D. The medium is the message
1. McLuhan's 1964 book Understanding Media coined this phrase.
2. The medium itself shapes the message.
3. Hence 'The medium is the message'.
_Source: Oswaal UGC NET Paper 1 Solved Paper Nov 2021 — PYQ Nov 2021_