Marketing mix (4 Ps) — true or false?

Exercise and reference answers

Questions

1. Statement is true

   Yes

   Statement

   The 4 Ps are Product, Price, Place, and Promotion.

2. Statement is true

   No

   Statement

   Place refers to advertising channels only.

3. Statement is true

   Yes

   Statement

   Skimming pricing means starting with a high price and lowering it.

4. Statement is true

   No

   Statement

   Penetration pricing means setting a high initial price.