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The chapter argues that ADVERTISING in the colonial era was used to:
ACreate mass markets and brand identity for new products
BEducate British workers about Indian goods
CHelp colonial police identify nationalist suspects
DTranslate British laws into Indian vernaculars
Answer & Solution
Correct answer: A. Create mass markets and brand identity for new products
Advertising created mass markets and brand identity. British companies (Lever, Bata) and Indian companies (Bombay Dyeing, Britannia) used posters, calendars, newspaper ads, films. It bridged urban and rural, English and vernacular markets.
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