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Match venture roles: 1. Firm: p. New value 2. Risk: q. Bear loss 3. Reward: r. Profit

A1-p, 2-q, 3-r
B1-p, 2-r, 3-q
C1-q, 2-p, 3-r
D1-r, 2-p, 3-q
Answer & Solution
Correct answer: A. 1-p, 2-q, 3-r
Entrepreneurship creates economic value through new ventures while bearing financial risks in pursuit of profit.
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