A product advertises being free of a chemical that is banned by law anyway. Which sin does this match?
APure Irrelevance
BOutright Fibbing
CHidden Trade-off
DPlain Vagueness
Answer & Solution
Correct answer: A. Pure Irrelevance
Irrelevance is a claim that may be truthful but is unimportant or unhelpful to consumers seeking environmentally preferable products.
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