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MBA Marketing Research Methods and Sampling — practice questions

Explore 30 free Research Methods and Sampling questions in MBA Marketing Business Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Research Methods and Sampling questions and exercises with answers

Showing questions 1–30 of 30.

A number that represents a property of a sample is called a:Read the answer and worked solution →The corresponding number describing the whole population is a:Read the answer and worked solution →How accurately a sample figure estimates the population figure depends on how well the sample:Read the answer and worked solution →Studying an entire population is often avoided because it:Read the answer and worked solution →Data that come from categorising or describing attributes are called:Read the answer and worked solution →Data that are always numbers, produced by counting or measuring, are:Read the answer and worked solution →Data produced purely by counting, taking only certain numerical values, are quantitative:Read the answer and worked solution →Data that may include fractions and decimals, often from measuring, are quantitative:Read the answer and worked solution →The number of books five students carry is an example of which data type?Read the answer and worked solution →The weights in pounds of those students' backpacks are an example of:Read the answer and worked solution →A sampling method where the population is first divided into groups and members are drawn from each group is:Read the answer and worked solution →A method where whole groups are chosen at random and everyone in them is studied is:Read the answer and worked solution →A method where every nth member of a list is chosen is:Read the answer and worked solution →A non-random method that simply uses whatever results are readily available is:Read the answer and worked solution →Errors caused by the actual process of sampling, such as too small a sample, are:Read the answer and worked solution →When some members of a population are less likely to be chosen than others, the result is:Read the answer and worked solution →A good sample should have the same characteristics as:Read the answer and worked solution →Treating one maths class as a sample of all maths classes lets you compute a class average as a:Read the answer and worked solution →The average amount spent by all first year students at a college this term would be a:Read the answer and worked solution →Besides simple random sampling, other methods involving chance include stratified, cluster and:Read the answer and worked solution →A software store interviewing whichever shoppers walk past its counter is using:Read the answer and worked solution →Hair colour, blood type and the car a person drives are all examples of:Read the answer and worked solution →Catch the random methodsRead the answer and worked solution →Pop the quantitative dataRead the answer and worked solution →Run the sampling gatesRead the answer and worked solution →Slice the research wordsRead the answer and worked solution →Whole group or partRead the answer and worked solution →Sort the data typesRead the answer and worked solution →Type the numberRead the answer and worked solution →Sampling bingoRead the answer and worked solution →

Worked practice questions

A number that represents a property of a sample is called a:

  1. Statistic
  2. Statement
  3. Stationery
  4. Stipulation
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Correct answer: A. Statistic

1. It is worked out from sample data. 2. The matching population figure has another name. 3. It is a statistic. _Source: OpenStax Introductory Business Statistics 2e, Chapter 1, Sampling and Data._

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The corresponding number describing the whole population is a:

  1. Barometer
  2. Parameter
  3. Perimeter
  4. Pedometer
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Correct answer: B. Parameter

1. A sample figure estimates it. 2. It describes the whole group. 3. It is a parameter. _Source: OpenStax Introductory Business Statistics 2e, Chapter 1, Sampling and Data._

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How accurately a sample figure estimates the population figure depends on how well the sample:

  1. Represents the population
  2. Repays the participants
  3. Reports the auditors
  4. Replaces the records
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Correct answer: A. Represents the population

1. The characteristics must match. 2. A poor sample gives a poor estimate. 3. It depends on how well it represents the population. _Source: OpenStax Introductory Business Statistics 2e, Chapter 1, Sampling and Data._

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Business StudiesData InterpretationMarketing