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A marketing head argues that a new logo will increase sales because it will improve brand recall. The argument depends on the assumption that:
Athe old logo was disliked
Bimproved brand recall will translate into higher sales
Cthe logo is expensive to design
Dcompetitors are changing logos too
Answer & Solution
Correct answer: B. improved brand recall will translate into higher sales
The logo→sales chain needs recall to convert into sales; that is the bridging assumption.
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