Bihar Board Class 12 (BSEB) Marketing Management — practice questions
13 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice Bihar Board Class 12 (BSEB) Marketing Management in the app →The set of marketing tools known as the 'four Ps' of the marketing mix consists of product, price, place and:In the marketing mix, the element 'place' is mainly concerned with:Giving a product a distinctive name or symbol to identify it is called:Designing and producing the container or wrapper of a product is called:The slip or tag that carries information about a product and its maker is the:The marketing philosophy that holds that customer satisfaction is the key to achieving organisational goals isImpersonal, paid communication about a product through media such as television and newspapers is:Face-to-face interaction between a salesperson and a prospective buyer is called:Short-term incentives such as discounts, coupons and free gifts to boost sales are part of:Promotion, as an element of the marketing mix, primarily aims to:A legally protected brand name or brand mark is known as a:The amount of money customers pay to obtain a product is the ___ element of the marketing mix:Good packaging can serve as a 'silent salesman' chiefly because it: