Under the Cannon-Bard theory, physiological arousal and emotional experience occur:

1. Cannon-Bard was developed in response to James-Lange. 2. James-Lange holds that emotions arise from physiological arousal. 3. Thus, the Cannon-Bard theory of emotion was developed. 4. According to this view, physiological arousal and emotional experience occur simultaneously. 5. They occur simultaneously yet independently. _Source: OpenStax Psychology 2e (CC BY 4.0), Ch 10 'Emotion and Motivation', sections 10.1-10.4_