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Consumer equilibrium is found by comparing across goods the marginal utility:
APer shop visited
BPer dollar spent
CPer hour worked
DPer kilogram bought
Answer & Solution
Correct answer: B. Per dollar spent
1. Comparing goods requires putting them on the same footing.
2. Marginal utility per dollar is additional utility divided by the product's price.
3. That measure lets goods with different prices be compared directly.
4. The general rule shows us the utility-maximizing choice.
5. That choice is called the consumer equilibrium.
_Source: OpenStax Principles of Microeconomics for AP Courses 2e (CC BY 4.0), Ch 6 'Consumer Choices'_
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