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Which set of elements makes up the five Ps of marketing?
AProduct, price, place, promotion and packaging
BProduct, price, place, promotion and people
CProduct, profit, place, promotion and people
DProduct, price, plant, promotion and people
Answer & Solution
Correct answer: B. Product, price, place, promotion and people
1. Marketing strategy is built from five components known as the five Ps.
2. Those five are product, price, place or distribution, promotion and people.
3. Together the five Ps make up what is also called the marketing mix.
4. Packaging sits inside product strategy, profit is an outcome and plant is a production asset.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.2 Creating a Marketing Strategy_
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