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Relationship marketing focuses on which goal?
AWinning a single large order from one big buyer
BForging long-term partnerships with customers
CCutting the price charged below every rival firm
DMoving surplus stock before it loses its value
Answer & Solution
Correct answer: B. Forging long-term partnerships with customers
1. Relationship marketing is a strategy aimed at long-term partnerships with customers.
2. Firms build those partnerships by offering value and delivering customer satisfaction.
3. Once the relationship exists, buyers tend to stay even when rivals price lower.
4. A single large order, a price cut and stock clearance are all short-term moves.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.1 The Marketing Concept_
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