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Limiting-factor decision picks the alternative that maximises:

ASales per unit
BContribution per unit of limiting factor
CProfit margin per rupee of sales
DVariable cost per unit
Answer & Solution
Correct answer: B. Contribution per unit of limiting factor
1. When a resource is limited (e.g. machine hours, material), the firm should maximise return per unit of that scarce resource. 2. The relevant ranking factor is contribution per unit of the limiting factor. 3. Sales per unit or margin per rupee ignore the scarcity of the constraining resource. 4. Hence the correct criterion is contribution per unit of limiting factor. _Source: ICAI BoS Inter Paper 3, Ch 14 "Marginal Costing", §14.9 ¶2_
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