Under the Code of Ethics, a Chartered Accountant must conduct themselves so that they do NOT bring the profession into DISREPUTE. Examples of conduct that DOES bring disrepute include:
ADisclosing the fees charged for past engagements to attract new clients
BNetworking with non-CA professionals at industry events
CPosting completed audit reports publicly on a personal website
DMaking EXAGGERATED claims about services/qualifications, OR making DISPARAGING references / unsubstantiated comparisons to the work of others, OR violating ICAI Advertisement Guidelines
Answer & Solution
Correct answer: D. Making EXAGGERATED claims about services/qualifications, OR making DISPARAGING references / unsubstantiated comparisons to the work of others, OR violating ICAI Advertisement Guidelines
Code of Ethics + Professional Behaviour — examples of disrepute-bringing conduct: exaggerated service claims, disparaging or unsubstantiated comparisons with other CAs, violations of ICAI Advertisement Guidelines (which restrict direct solicitation, comparative advertising, etc.). The ICAI takes a strong position against marketing practices that other professions accept — chartered accountancy is held to a higher promotional standard.
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