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MBA Entrepreneurship Startup Management — practice questions

22 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.

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A founder builds his product first and assumes buyers will simply turn up. That thinking follows the axiom:A mentor asks a founder for the bare minimum a business model must cover. Besides value proposition and customWould-be founders map the parts of their business onto one big visual sheet. That sheet is a:A team fills in the business model canvas by Osterwalder and Pigneur. The number of components is:A founder compares the lean canvas with the business model canvas. The blocks they share number:The lean canvas drops key partners, key activities and key resources. In their place it asks for problems, solA founder maps her design of the business, and separately writes a planning document for running it. The seconAn adviser warns that this study runs largely on numbers and can go deeper than a business plan. She means theOne feasibility check weighs whether the management team and resources are strong enough to bring the idea to Another feasibility check looks at expenses, cash flow and projected revenue. That check is:A third check studies the overall market and the share the venture can expect to win. That check is:An investor calls one document an extended executive summary of the full plan. That document is the:A founder wanting a rapid launch writes the short plan. Its usual length is about:A business plan is handed to outsiders as an investment tool. What it sets out for them is the:After sizing the whole market, a founder counts the potential users inside her sphere of influence. That countA market analysis can carry a competitive review, historical performance, supply and demand changes and projecA company founded in California in 1997 mailed DVDs to homes and undercut the video rental stores. That companOn the canvas, value propositions, customer relationships, customer segments and channels test whether people An adviser notes that industry analysis and competitive analysis do not appear on the canvas at all. He calls A struggling company runs hackathons and hunts for a new direction for the business. That change of direction A platform serves buyers on one side and sellers on the other. That model is a:Of all the canvases available, the two most commonly used are the lean canvas and the: