BBA Advertising — practice questions
22 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice BBA Advertising in the app →The series of marketing entities a good passes through on its way to the buyer is the:A firm that converts raw materials into finished products is called a:Firms that sell finished goods on to retailers, manufacturers and institutions are:Firms that sell goods to consumers for their own use are:A wholesaler that takes ownership of the goods it buys and then resells them is a:Go-betweens whose whole job is bringing buyers and sellers together are:Sales representatives who act for manufacturers and wholesalers are called:A distributor splits a truckload of identical cartons into small lots for corner shops. This is:A firm sells only through its own website and not through any physical shop. This is a form of:Any paid, nonpersonal presentation by an identified sponsor is:The channels through which advertising is carried to customers are called advertising:An advertising medium's ability to reach a precisely defined market is called:The number of different target consumers exposed to a commercial at least once is its:The number of times one person sees the same advertising message is its:A face-to-face sales presentation made to a prospective customer is:The combination of advertising, personal selling, sales promotion and public relations is the:Communication designed to win goodwill or prestige for a company is:News coverage about a product that the firm did not pay for is called:Marketing events such as coupons, samples, displays and demonstrations fall under:A salesperson's first step, looking for people likely to buy, is called:Questions used to separate real prospects from those who cannot buy are:After the sale is closed, the salesperson calls to check the customer is satisfied. This step is: