BBA Marketing Distribution and Promotion — practice questions
66 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice BBA Marketing Distribution and Promotion in the app →The series of marketing entities a good passes through on its way to the buyer is the:A firm that converts raw materials into finished products is called a:Firms that sell finished goods on to retailers, manufacturers and institutions are:Firms that sell goods to consumers for their own use are:A wholesaler that takes ownership of the goods it buys and then resells them is a:Go-betweens whose whole job is bringing buyers and sellers together are:Sales representatives who act for manufacturers and wholesalers are called:A distributor splits a truckload of identical cartons into small lots for corner shops. This is:A firm sells only through its own website and not through any physical shop. This is a form of:Any paid, nonpersonal presentation by an identified sponsor is:The channels through which advertising is carried to customers are called advertising:An advertising medium's ability to reach a precisely defined market is called:The number of different target consumers exposed to a commercial at least once is its:The number of times one person sees the same advertising message is its:A face-to-face sales presentation made to a prospective customer is:The combination of advertising, personal selling, sales promotion and public relations is the:Communication designed to win goodwill or prestige for a company is:News coverage about a product that the firm did not pay for is called:Marketing events such as coupons, samples, displays and demonstrations fall under:A salesperson's first step, looking for people likely to buy, is called:Questions used to separate real prospects from those who cannot buy are:After the sale is closed, the salesperson calls to check the customer is satisfied. This step is:Combining several promotion methods into one consistent campaign creates:How many elements make up the promotion mix as listed?Paid, nonpersonal communication from an identified source is:Worldwide advertising spending in 2020 reached about:Advertising is called relatively inexpensive when judged against the:The price NBC set for a Super Bowl advertising slot in 2021 was:Advertising is described as effective partly because of the frequency with which it is:A promotion that creates excitement and adds a game-like feel to buying is a:Offering a free pizza when a customer buys a medium one is an example of:One-on-one, person-to-person communication with a customer is:Personal selling is described as one of the most expensive forms of promotion because it is:Nonpaid, nonpersonal promotion carried by a credible third party is:Public relations gains high credibility mainly because the messenger is:Handling negative events, as Tylenol did in 1982, falls under:Promotion that speaks straight to chosen segments and can be personalised is:Using technology to reach customers at many points of interaction describes:Digital marketing is described as geared toward specific segments and primarily:Advertising can appear as a pop-up window, a billboard or a:Sales promotions can also be used to quickly deplete an inventory to make way for:Each element of the promotion mix is powerful alone, but combined and executed carefully they:The promotion mix is described as one of the variables of the:Marketers use the promotion mix to achieve objectives such as increasing sales or:A system of people, organisations and activities that makes goods available to buyers is a:A firm selling and distributing its products straight to consumers is using a:A firm reaching buyers through partners such as wholesalers and retailers is using an:Breaking large lots into smaller ones is one of the services intermediaries provide, known as:Which is another valuable service intermediaries provide?A system where channel members work as one unified, customer-centric group is a:Unrelated companies partnering to offer products in a shared space form a:A single company setting up several distribution channels to reach customers uses a:How many major channel system types are described?Distributing a product through all possible intermediaries is:Which pair of firms is given as using that everywhere-available approach?Choosing more than one but fewer than all possible intermediaries is:Allowing only a limited number of outlets to carry a product is:Beyond coverage, firms must also consider a channel's ability to fulfil the requirements of:Buyers with limited knowledge of competing products particularly need channel members who provide:Coordinating warehousing, inventory management and transportation is the function of:Logistics is also described as the planning, organising and controlling of the movement of:The activities involved in the flow of products from manufacturers to consumers make up the firm's:A conventional channel differs from a coordinated one because its members do not:Ownership of goods along a marketing channel is described as being:A firm choosing between intensive, selective and exclusive coverage is deciding its:Nike running physical stores alongside its own website illustrates which system?