BBA Marketing Marketing Management — practice questions
44 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice BBA Marketing Marketing Management in the app →Traditionally, marketing was described as business activities that direct the flow of goods and services from:Philip Kotler defined marketing as a social process by which groups obtain what they need through:In modern marketing, a market means:Hunger that leaves a person uncomfortable until satisfied is a:A South Indian wanting dosa and a North Indian wanting chapatti for the same hunger shows that wants are:Which is described as the essence of marketing?For an exchange to take place there must be at least how many parties?Marketing management is defined by the American Management Association as planning and executing the conceptioWhen demand exceeds what a company can handle, the marketer's job is to:Selling is:A firm that believes profit comes from large-scale production and affordability follows the:A firm focused on continuous quality improvement and new features follows the:A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:The phrase identify a need and fill it sums up the:The concept that adds long-term welfare of society to customer satisfaction is the:Sorting wheat or oranges into groups by quality and size is:The four Ps of the marketing mix are product, price, place and:The four methods of promotion are advertising, personal selling, publicity and:Storing woollen garments and raincoats between production and sale is:Cigarettes, newspapers and toothpaste bought frequently with little effort are:Raw materials, engines and machines used as inputs to make other products are:A brand or part of a brand given legal protection is a:Trade is classified as internal or external on the basis of the:Buying and selling of goods within the boundaries of a nation is:No custom duty or import duty is levied on internal trade because the goods are:Payment in internal trade is generally made in the:Purchase and sale of goods in large quantities for resale or intermediate use is:Purchase and sale of goods in small quantities to ultimate consumers is:Wholesalers serve as an important link between manufacturers and:By pooling small orders from many retailers, wholesalers help producers to:Wholesalers who keep goods in their own warehouses bear risks such as:Wholesalers help manufacturers financially mainly by:Being in direct contact with retailers, wholesalers can give manufacturers:By buying goods as they are produced and storing them, wholesalers help:By storing goods in their godowns, wholesalers provide:Wholesalers relieve retailers of collecting goods from many producers by ensuring:Wholesalers who extend credit to regular retail customers let those retailers run on:Because they specialise in one line of products, wholesalers pass on to retailers their:Retailers buying in small quantities from wholesalers avoid the risk of:A business enterprise selling goods directly to ultimate consumers is a:Retailing represents which stage in the distribution of goods?Selling ball pens in a bus or vegetables by the roadside counts as retailing because the goods go to:Which of these is a function performed by a retailer?Internal trade aims at equitable distribution of goods within a nation speedily and at: